Tag Archives: Startup

Top Emerginging technologies in Big Data

1 Oct

In my previous post , discussed about Big Data and how can we start with it. This post will give you an idea about some of emerging technologies in Big data.
1. Hadoop
Hadoop is by far the most popular implementation of MapReduce, being an entirely open source platform for handling Big Data. It…

Scrum (Software Development)

13 Sep

In my last post about agile methodology discussed about agile and today came with scrum. So the first question that arises in our mind is what is this and why should I know this? Yes we will take that but before that let me tell you why should you know this. If you are a developer, manager or…

Top Project Management Tools

5 Sep

Project Management is all about Communication, sharing documents, tracking time: managing a project can become a headache real quick. It’s no wonder startups love to use project management tools to help connect everyone as well as organize the handling of projects. These pieces of software help businesses manage their inner workings and even their sales.

Most businesses and startups have three major uses for Project Management software: to assign and track tasks, track time used, and manage/increase sales/conversion. The cost of the software is another consideration. To be thorough in our reviews, this article will focus on the best software for accomplishing tasks and improving management.

1. ActiveCollab: ActiveCollab helps collaborators through its time saving and easy-to-use features. Project leaders can set milestones for the team, add team members, assign tasks and get notified via e-mail for updates on the project.Not tech savvy? No problem, Collabtive’s really easy to install on your own personal website. It’s easy to get going. Even users who are not comfortable with technology can get the swing of it quickly. I’ve personally used this and I’ve seen that it is pretty flexible on giving users permission on what features to use.

File sharing, time tracking, invoicing, project management, and notifications, all in one place: in your web server.












2.Basecamp : Created by 37signals, a company which believes that less is more, Basecamp focuses on communication between users to achieve optimum performance.The user interface is intuitive and visually pleasing. If you are not good with technology then Basecamp might be the perfect solution for you.

Main Features:

  • Discussions
  • To-Do Lists
  • Upload and Share Files
  • Text Only Documents
  • Calendar Management


3.Trello: Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process. Trello is free forever till date. Might be in future you will get some new features for which you need to spend few bucks. But dont worry it free and love to see that it tries to follow Agile Development.


Scrum (Software Development)

30 Aug

In my last post about agile methodology discussed about agile and today came with scrum. So the first question that arises in our mind is what is this and why should I know this? Yes we will take that but before that let me tell you why should you know this. If you are a developer, manager or product owner then this is sure for you.

Agile is a general philosophy regarding software development while Scrum is an implementation of that philosophy pertaining specifically to project management.For many developers agile is not a new thing just the modified and advance version of waterfall model.
Scrum is an iterative and incremental agile software development framework for managing software projects and product or application development. Its focus is on “a flexible product development strategy where a development team works as a unit to reach a common goal” as opposed to a “traditional, sequential approach”. Pair programming is recommended in this strategy.

Scrum is a process framework that has been used to manage complex product development since the early 1990s. Scrum is not a process or a technique for building products; rather, it is a framework within which you can employ various processes and techniques. Scrum makes clear the relative efficacy of your product management and development practices so that you can improve.

The Scrum Guide is written and provided by them Ken Schwaber and Jeff Sutherland developed Scrum.


**Image Source Wiki  Click Here to see larger image

Scrum Roles.
Scrum roles can be classified as below:-

  • Product Owner: The product owner is responsible for providing vision to all the team mates involved in development. He/She is also involved in maximizing the value of product.There should be only one product owner.
  • Scrum Master: Scrum Master ensures that every thing is understood and clear. He/She may decides if anything is feasible or not(by consulting their expert team). Scrum master is responsible for maintaining the sprint backlogs. Yes for sure we will discuss sprint. Keep reading..
  • Team : Scrum team is the members of team, who are actually going to deliver things. A Team is made up of 7 (+/- 2_ individuals with cross-functional skills who do the actual work (analyse, design, develop, test, technical communication, document, etc.). The Team in Scrum is self-organizing.

Sprint: A sprint is the basic unit of development in Scrum. The sprint is a “time-boxed” effort, ranging between one week to one month. Some professional even calls it as the Heart of Sprint.

Sprints contain and consist of the Sprint Planning, Daily Scrums, the development work, the Sprint Review, and the Sprint Retrospective.

During the Sprint:

  • No changes are made that would endanger the Sprint Goal;
  • Quality goals do not decrease; and,
  • Scope may be clarified and re-negotiated between the Product Owner and Development

Daily Scrum : The Daily Scrum is a 15-minute time-boxed event for the Development Team to synchronize activities and create a plan for the next 24 hours.
It includes:-

  • What we did since last meeting?
  • What we are going to do before next meet?
  • Is there any challenge that team is facing.

Burn Down Chart: Burn down chart is the daily progress chart of srpint. It shows what we have achieved over the time

Valuable Tips for Online Marketing

29 Aug


The World Wide Web (www) is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before.

With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging to say the least. Over the years, I’ve learned a lot about what works (and what fails terribly) when it comes to marketing online. Today, times are tough. Most companies have little room left in their tight budget when it comes to marketing. Here are some of tips to follow to develop a successful online marketing strategy on your startups limited budget.  

Know your market space.
Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend a time on marketing, figure out your target market first.  If you know your product, you should be able to figure out your market yourself. For example, who will be most interested in your product? Men or women? What is their age group? What are your customer’s interests? What is their likely financial situation?

Once you have a thorough profile of your customer, determining how and where to reach them is much easier. If you start marketing before you have a clear customer profile though, you will likely be wasting your rupees in places that will never reach your customer. 

Set and reset goals.
It is important to determine what you are looking to achieve from online marketing. Increased awareness? Increased revenue? You will probably have multiple goals, but keep track of what they are so you can measure your success. When you reach your initial goals, set new goals so your company can continue to improve.

Set a budget.
Now when you know who your target market is and have set goals, plan your budget accordingly. The good thing about online marketing is that you can be successful even when on a tight budget. A lot of platforms are available at no charge.  Carefully determine what outlets are most necessary for your product and be willing to spend some money to get results.  

Brand yourself.
Set yourself apart from the competition. There are thousands of companies trying to sell products on the Internet. Thus, you need to make your brand unforgettable. This begins with your website. Your domain name should be your company’s name if at all possible. If there are other companies online with names similar to yours, you may even want to consider changing your name to one that will not be easily confused with another product.

The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them.

Search engine optimization.
When someone enters a search query into a search engine about something relevant to your company, obviously you want to be one of the first results displayed.This can be achieved by SEO.

SEO can admittedly be a complicated and time consuming process, however the time needs to be spent here to ensure your website is getting found. Top on search will increase you conversion rates as well.


27 Aug

Before I start with the methods of lean start up. Lets understand what Lean exactly means:-

Lean“, is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. Essentially, lean is centered on preserving value with less work. Refer to Wiki

This post is for entrepreneurs and the people who hold them accountable. The five principles of the Lean Start-up, which are as follows:-

  • Entrepreneurs are everywhere: You don’t have to work in a garage to be in a start-up. The concept of entrepreneurship includes anyone who works within the definition of a start-up: A human institution designed to create new products and services under conditions of extreme uncertainty. That means entrepreneurs are everywhere and the Lean Start-up approach can work in any size company, even a very large enterprise, in any sector or industry.
  • Entrepreneurship is management: A start-up is an institution,not just a product, and so it requires a new kind of management specially geared to its context of extreme uncertainty. In fact, I believe “entrepreneur” should be considered will argue later, I believe “entrepreneur” should be considered a job title in all modern companies that depend on innovation for their future growth.
  • Validated learning: Startups exist not just to make stuff , make money, or even serve customers. They exist to learn how to build a sustainable business. This learning can be validated scientifically by running frequent experiments that allow entrepreneurs to test each element of their vision.
  • Build-Measure-Learn: The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful start-up processes should be geared to accelerate that feedback loop.
  • Innovation accounting: To improve entrepreneurial outcomes and hold innovators accountable, we need to focus on the boring stuffs : how to measure progress, how to set up milestones, and how
    to prioritize work. This requires a new kind of accounting designed for startups—and the people who hold them accountable.

Image Below showing Management of a Lean Process. It may vary from industry to industry.