Tag Archives: SEO

Valuable Tips for Online Marketing

29 Aug

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The World Wide Web (www) is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before.

With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers can be challenging to say the least. Over the years, I’ve learned a lot about what works (and what fails terribly) when it comes to marketing online. Today, times are tough. Most companies have little room left in their tight budget when it comes to marketing. Here are some of tips to follow to develop a successful online marketing strategy on your startups limited budget.  

Know your market space.
Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend a time on marketing, figure out your target market first.  If you know your product, you should be able to figure out your market yourself. For example, who will be most interested in your product? Men or women? What is their age group? What are your customer’s interests? What is their likely financial situation?

Once you have a thorough profile of your customer, determining how and where to reach them is much easier. If you start marketing before you have a clear customer profile though, you will likely be wasting your rupees in places that will never reach your customer. 

Set and reset goals.
It is important to determine what you are looking to achieve from online marketing. Increased awareness? Increased revenue? You will probably have multiple goals, but keep track of what they are so you can measure your success. When you reach your initial goals, set new goals so your company can continue to improve.

Set a budget.
Now when you know who your target market is and have set goals, plan your budget accordingly. The good thing about online marketing is that you can be successful even when on a tight budget. A lot of platforms are available at no charge.  Carefully determine what outlets are most necessary for your product and be willing to spend some money to get results.  

Brand yourself.
Set yourself apart from the competition. There are thousands of companies trying to sell products on the Internet. Thus, you need to make your brand unforgettable. This begins with your website. Your domain name should be your company’s name if at all possible. If there are other companies online with names similar to yours, you may even want to consider changing your name to one that will not be easily confused with another product.

The way you want your brand to be viewed by customers is really up to you. But once you figure it out be consistent and stick with it. Having a professional website and a strong social media presence is important here, but you should also take the time to interact with potential customers and build relationships with them.

Search engine optimization.
When someone enters a search query into a search engine about something relevant to your company, obviously you want to be one of the first results displayed.This can be achieved by SEO.

SEO can admittedly be a complicated and time consuming process, however the time needs to be spent here to ensure your website is getting found. Top on search will increase you conversion rates as well.

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